Arclight Design

Arclight Design Crafts a Compelling Brand Identity for Stellar Fitness

Arclight Design embarked on a collaborative journey with Stellar Fitness, a boutique fitness studio seeking to illuminate their brand and attract a wider clientele.

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Arclight Design

Arclight Design Crafts a Compelling Brand Identity for Stellar Fitness

Arclight Design embarked on a collaborative journey with Stellar Fitness, a boutique fitness studio seeking to illuminate their brand and attract a wider clientele.

Scroll Down
Arclight Design

Arclight Design Crafts a Compelling Brand Identity for Stellar Fitness

Arclight Design embarked on a collaborative journey with Stellar Fitness, a boutique fitness studio seeking to illuminate their brand and attract a wider clientele.

Scroll Down
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CHALLENGE

Lost in the Sea of Gyms

Stellar Fitness, a hidden gem in the local fitness scene, struggled to stand out amongst the sea of generic gyms. Their existing brand identity failed to effectively communicate.

Goal

Building a Beacon for Fitness Enthusiasts

The primary goal was to develop a brand identity that embodies Stellar Fitness' core values of empowerment, inclusivity, and personalized fitness journeys.

REsult

A Brand Identity that Inspires Movement

Arclight Design delivered a comprehensive brand identity overhaul for Stellar Fitness. This included a dynamic logo design that evokes energy and movement.

Client

Stellar Fitness

Timeline

6-8 weeks

DEliverable

Brand Guide Style

DEscription

Arclight Design initiated the project with an in-depth brand discovery process to understand Stellar Fitness' target audience, competitive landscape, and brand aspirations.

Arclight Design initiated the project with an in-depth brand discovery process to understand Stellar Fitness' target audience, competitive landscape, and brand aspirations.

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